Since 1975 we have dedicated ourselves to hair colour and to researching professional products in the field of Trichological Cosmetics. We are constantly evolving, enthusiastically moving forward and working to enhance and maximise the talent and performance of our coaches, hair stylists and colour experts. Our daily commitment is to search for innovative raw materials and select the very best ingredients available so as to ensure high quality and eco-friendly products.
Who We Are
For more than 40 years we have dedicated ourselves to hair colour and to researching professional products in the field of Trichological Cosmetics. We guarantee high quality products by committing all our energy and expertise to researching innovative raw materials. We are constantly evolving, enthusiastically moving forward and working to enhance and maximise our hair stylists’ talent and performance. Our products are highly professional, formulated with innovative ingredients and meticulous care and respect for the environment. All these features and the added value of our price-quality ratio, distinguish us from our competitors.
Over the years we have developed a commercial network that has enabled us to expand into national and international markets. Currently our products are being exported to Poland, Spain, Portugal, Greece, Bulgaria, Austria, Holland, Rumania, Great Britain, Belgium, Germany, Turkey, Canada, Australia, the U.S.A , the United Arab Emirates, Iran and Taiwan and we aim to gain many more international markets.
We have made our Mission our philosophy and Customer Satisfaction our primary objective. Extraordinary product and service quality, speed of delivery, our willingness to satisfy the needs of our clients and our flexible way of thinking and acting, have allowed us to build a loyal clientele.
Research & Development
The importance dedicated to our Research and Development division, focuses on areas of high-added value with multi-technology features. This implies leadership along the whole supply chain: research on evolution, research on new product creation, innovation of existing products. Over the last few years, targeted investments have allowed us to achieve important results in terms of product development and national and international marketing.